Trump 2020 campaign manager took GOP into digital age

Trump 2020 campaign manager took GOP into digital age
February 28 17:36 2018 Print This Article

President Donald Trump announced his intention to run for re-election in 2020 and named Brad Parscale as his campaign manager. Parscale, who began working for the Trump organization in 2010 as a website designer, joined the 2016 Trump campaign about five months before the election as digital director. His ability to target voters likely to vote for Trump was a major factor in Trump’s narrow victories in Wisconsin, Pennsylvania and Michigan and electoral college majority.

A post-2012 election report revealed that President Barack Obama had a decisive edge over Republican Mitt Romney and easily won re-election.  The title of the analysis is ironic – it used the phrase “GOP can’t let loyalty and power trump innovation.”  It detailed that GOP campaigns are always run by highly paid consultants and depend on TV ads in an age when an increasing number of people view their programs by DVR or streaming it on mobile devices.  Romney received fewer votes than John McCain in 2008 or President George W. Bush in 2004 despite spending considerably more on TV ads.

So who were these new voters that Parscale was able to identify and get out to the polls?  We now know them as the Forgotten Man and the Forgotten Woman.  Among them were people who got laid off in their early 60s and had to downsize and go on Social Security, factory workers who saw their factories get shuttered and re-open in Mexico or Asia, construction workers who were displaced by illegal aliens, parents who lost their insurance policies and had to enroll in high-priced Obamacare plans, and people who were generally disgusted with government and the politicians who run it.  They saw Trump as someone who was looking out for them.

President Trump summed it up in his inaugural address.  He said, “For too long, a small group in our nation’s capital has reaped the rewards of government while the people have borne the cost.  Washington flourished, but the people did not share in its wealth.  Politicians prospered.  The establishment protected itself, but the jobs left, and the factories closed.”  Trump added, “The forgotten man and the forgotten woman will be forgotten no more!”

In the 13 months since Trump’s inauguration, economic conditions have turned around.  Millions of jobs have been added, and more than four million workers have received bonuses or pay raises.  There are millions fewer Americans on food stamps.  The Tax Cuts and Jobs Act has brought in hundreds of billions in new corporate investment and renewed consumer confidence.  Parscale will shift his focus to highlighting the strong economy and getting the Trump voters to the polls to elect Republicans in the 2018 Congressional elections.  There are 10 Senate Democrats on the ballot in states carried by Trump, and they all voted against the tax cuts.

Looking ahead to Trump’s re-election bid in 2020, look for Parscale to attempt to expand the electoral map.  Trump’s crackdown against illegal aliens will help minority voters with increased job opportunities.  There are a number of Trump Administration initiatives to improve life in the inner cities, including hiring people in government housing to renovate dilapidated units and increasing internship and apprenticeship opportunities for young adults.  There will also be increased emphasis on shutting down the drug trade and curbing gang violence, as well as expanding school choice offerings.  There will be more Forgotten Men and Forgotten Women to win over.